Marketing Specialist to boost awareness of our world leading optical technology

Join Ibsen Photonics – a global leader in optical innovation!

As our new Marketing Specialist, you will boost Ibsen’s global visibility and generate high-quality leads through innovative, multi-channel marketing. You will work closely with our Sales team to strengthen our digital presence, refine our messaging, and create impactful campaigns – from LinkedIn and SEO to exhibitions and technical content.

Why Ibsen?

We combine world-class technology with a strong sense of purpose. Our products help advance green energy, improve healthcare diagnostics, and enable innovation across a wide range of industries. With 85 dedicated colleagues we offer:

  • A great culture: Flat hierarchy, trust, flexibility and freedom—your ideas shape our success!
  • An important role in a fast-growing, financially strong company
  • Opportunities to work with leading international companies in many different industries
  • A workplace where your ideas matter – and where you will see them come to life
  • Competitive salary and benefits

Why you?

Your aim is to market Ibsen effectively to existing and new customer segments, in order to uncover new sales opportunities and grow our global revenue. You will show us how to engage leads with a long sales cycle, nurturing them into qualified sales leads that – over time – develop into high-volume, recurring revenue.

We will ask you and your marketing colleague to:

  • Identify the best ways to address new potential B2B customer segments
  • Strengthen our presence on digital and printed media platforms, including our use of LinkedIn, our website, and our advertising
  • Translate complex technology into clear, compelling messages for ads, newsletters, and exhibitions, ensuring top-tier content that engages the right decision-makers
  • Enhance our exhibition presence—from booths to digital follow-up—to maximize leads and brand impact. We love creative ideas that separate us from the rest
  • Plan and run cross-channel campaigns (e.g., product launches) to drive awareness and conversions
  • Create and optimize new web pages (with IT/SEO support) to improve rankings and user experience
  • Involve and support company management in PR activities

What you bring

You have a strong passion for both digital and physical marketing, complemented by a desire to promote sales of leading-edge technological products that create real customer value.

Ideally, you are:

  • A digital native, with 3 or more years of experience working hands-on with digital marketing
  • Proactive and energetic with strong attention to quality and detail
  • Creative around how we market and brand our company to our customers. You think outside the box but ground your ideas in data and strategy.
  • Eager to act on our decisions but strategic, patient and perseverant, since our sales cycles are long, and it takes time to make an impact

We expect you to be fluent in written English. Additional languages are an advantage, while Danish is not a prerequisite.

Ready to make a difference?

If you believe you are the right candidate for the position, please click ‘Apply for this position’ below to send your CV and cover letter. We are looking to recruit as soon as possible but will keep the position open until we have found the right candidate. If you want more information about the position, please call Bjarke Rose on +45 4434 7043 or email bjarke.rose@ibsen.com.

About Ibsen Photonics

Ibsen’s core technology is optical transmission gratings and grating based spectrometers, which we design, manufacture and supply to customers worldwide. Our spectrometers find their way into medical devices and scientific instruments used in sustainable energy, industrial, pharmaceutical, life sciences, security, and many other applications.

We work closely with our customers to create value adding solutions, sharing our extensive technical knowledge in an open and honest work environment with a flat “Scandinavian” hierarchical structure.

You will join a rapidly growing company employing 85 people at our facility just north of Copenhagen, and realising an annual turnover of more than 150 MDKK. We work actively with the UN’s Sustainable Development Goals (SDGs) and strive to make our business fully sustainable.

Ibsen Photonics is majority owned N. Foss & Co. A/S, a world leader in analytical solutions for the agricultural industry, with an annual turnover of 2.5 Billion DKK and more than 1.800 employees.